Affiliate Disclosure
FTC Disclosure
Important: In accordance with the Federal Trade Commission’s (FTC) guidelines on endorsements and testimonials (16 CFR Part 255), Cool Military Stuff discloses the following material connections.
Some of the links on https://coolmilitarystuff.com are affiliate links. This means that if you click on a link and make a purchase, we may receive a small commission at no additional cost to you. These commissions help us maintain this website and continue producing free, evidence-based military content.
We only recommend products and services that we genuinely believe provide value to our readers. Our affiliate relationships do not influence our editorial content, product reviews, or recommendations.
Amazon Associates Program
Cool Military Stuff is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites.
As an Amazon Associate, we earn from qualifying purchases. When you click on an Amazon product link on our site and make a purchase, we may receive a referral commission from Amazon.
Our Amazon Associates tag:
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. Product prices and availability are accurate as of the date/time indicated on the Amazon product page and are subject to change. Any price and availability information displayed at the time of purchase will apply.
Google AdSense
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our site and other websites on the internet.
Our AdSense publisher ID:
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. You may opt out of personalized advertising by visiting Google’s Ads Settings or by visiting www.aboutads.info.
How We Recommend Products
Our editorial integrity is paramount. Here is how we maintain independence in our product recommendations:
- Research first: We evaluate products based on scientific evidence, ingredient quality, user reviews, and brand reputation before ever considering affiliate potential
- No pay-for-play: Companies cannot pay for a positive review or recommendation on Cool Military Stuff
- Honest assessments: If a popular product doesn’t meet our standards, we will say so — even if it has a lucrative affiliate program
- Regular updates: We periodically re-evaluate our recommendations to ensure they remain accurate and current
- Clear labeling: Affiliate links are identified where required, and we strive to be transparent about all commercial relationships
Our content team operates independently from revenue considerations. The decision to recommend a product is always based on merit, not commission rates.
How Affiliate Links Work
If you’re unfamiliar with affiliate marketing, here’s a simple explanation of how it works:
You Click a Link
When you click a product link on our site, a small tracking code identifies that the click came from Cool Military Stuff.
You Shop Normally
You’re taken directly to the retailer’s website (like Amazon). The price you pay is exactly the same as it would be without our link.
If You Purchase
The retailer pays us a small referral fee (typically 1-10% of the purchase price). This comes out of the retailer’s marketing budget — not your pocket.
We Keep Creating Content
These commissions help fund our research, writing, and website maintenance so we can continue providing free military content.
Using our affiliate links is completely optional and greatly appreciated. If you prefer not to use them, you can always search for the product directly on the retailer’s website.
Questions?
If you have any questions about our affiliate relationships or this disclosure, please don’t hesitate to reach out: